A Convergent TV Platform Built For Agencies

Callan's clients need to be in premium TV environments. A DSP seat doesn't get them there.

Independent film studios and premium pay TV distributors need to reach audiences in premium environments: awards-season programming, live events, brand-safe content adjacencies. That inventory doesn't clear on a DSP seat. Tatari buys it direct from publishers, with next-day attribution connecting every airing to streaming searches, ticket activity, and site conversions.

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Data is not real and for illustrative purposes only
Why we sent this
  • → Bleecker Street, Magnolia Pictures, NEON, and the indie studios on Callan's roster need premium linear and CTV placements. Awards-season adjacencies, live events, brand-safe programming. That inventory doesn't exist on a programmatic DSP seat regardless of spend level.
  • → TV also amplifies the channels Callan's clients already run. When a film title airs on linear, streaming searches and social conversations lift by 50%+ in the 24 hours after. Linear and digital are not competing budgets.
  • → Tatari buys those placements direct and measures what happens after every airing: streaming searches, ticket site activity, and social lift tied to the specific spot and network. By the next morning.
What Makes Tatari Different?
Direct access to the premium TV inventory Callan's clients need. Bought direct, measured the next morning.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
Measure real outcomes
Indie film and premium TV clients run TV to drive theatrical ticket sales, streaming signups, and word-of-mouth. Tatari's attribution ties every airing to those outcomes: streaming searches, ticket site sessions, and social lift signals within 24 hours of the spot. That is what justifies the media spend to a distributor with a tight release window.
Direct media execution
Tatari's publisher relationships are direct by architecture, not by preference. No SSP clearing, no exchange floor, no intermediaries between Callan and the publisher. For indie distributors where brand safety matters and placement context is everything, that means guaranteed placement in verified premium environments without exchange adjacency risk.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Callan biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO in one platform. For indie titles running compressed theatrical windows, that means same-day scatter buys when momentum builds, awards-season placement locks, and attribution data available by the morning after every airing.

See our media buying tools for TV
Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the downstream signals that matter for indie distributors: streaming search lift, ticket site sessions, and social amplification. For a title with a two-week theatrical window, that data tells Callan which markets are working and where to reallocate before the weekend.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to connect TV to real downstream outcomes with the same rigor they applied to digital. They unified linear and CTV in one platform, drove double-digit revenue growth across their client base, and changed how TV fit into every client recommendation. For Callan, the parallel is the attribution layer on premium TV placements.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Same
day scatter market buys available for entertainment titles running compressed release windows.
50%
Average lift in streaming searches and social conversions in the 24 hours after a linear TV airing for entertainment titles
0
Premium live sports and tentpole placements available on a programmatic DSP seat. Tatari holds those relationships direct.
1
Attribution report the next morning connecting every Callan airing to streaming activity, ticket searches, and conversion signals.
Client retention
Measurement that sticks
DAC used Tatari's next-day attribution to prove TV's lift on site traffic and conversions. That data changed how they reallocated budget mid-flight and made TV a permanent line item for clients who had paused it.
New revenue
A full TV service line
When Bleecker Street or NEON asks which network drove streaming search lift after the weekend, Callan has a specific answer by Monday morning. That data changes the conversation from estimated reach to measured outcomes.
Premium access
Inventory beyond programmatic
Secure Hulu, Peacock, and HBO inventory direct alongside premium linear placements for Bleecker Street, Magnolia Pictures, NEON, and Callan's full indie roster. Awards-season adjacencies, live events, and same-day scatter buys that no programmatic seat can access.
Next step for Josh
See what a Bleecker Street or Magnolia Pictures campaign looks like bought direct, with next-day attribution on every airing.

Tatari will map what premium linear and CTV placements look like for an indie title, including same-day scatter availability and what next-day attribution shows for streaming search and ticket activity during a theatrical window.

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